Tully & Holland is pleased to announce another successful sell-side M&A assignment during this period of considerable economic turmoil.  The firm represented Astral Foods, Inc., a subsidiary of Astral Brands, in its sale of the Chesapeake Bay brand, Chesapeake Bay Gourmet, and its World Class Fulfillment businesses to Baltimore Crab Cake Company, LLC.  Astral Brands is a private equity owned multi-channel marketer of a portfolio of luxury brands based in Atlanta, GA.

The Baltimore Crab Cake Company was attracted to these category leading brands and related fulfillment capabilities because of their widespread brand recognition and consumer loyalty after 13 years of viewership on leading electronic retail channels, including most notably QVC’s 88 million viewers. Recently, Chesapeake Bay Gourmet’s award winning frozen seafood products were recognized by Oprah Winfrey’s prestigious “O” List.

These brands and their related assets were owned by Astral Brands’s food subsidiary, originally sold to its private equity sponsor by Tully & Holland in 2003. This transaction is an illustration of the firm’s ability to consummate transactions under difficult economic circumstances, its deep knowledge of the consumer sectors it serves, and the resultant repeat business that the firm enjoys.

This entry was posted on Monday, November 9th, 2009 at 8:56 am and is filed under Deals of Note. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.