It’s a Bumpy Roller Coaster Ride to Recovery
I recently sat down and talked with Scott McDermott of New Harbour Partners LLC, a private equity investor and provider of executive advisory services to small and mid-market companies, about approaches and tools currently used by leadership teams to manage business performance during these highly volatile times. In summary, leaders are focused on managing and monitoring the fundamentals: organizational performance, marketing, sales and people.
Did you notice operations was conspicuously missing from that list? That’s because at the initial downturn of this roller coaster ride companies quickly adopted a “more with less” mentality. Pulling cost and inefficiencies out of their operations was the top priority accomplished through business process re-design, lean value stream mapping and downsizing the workforce. Further reductions now could put their core capabilities of designing, building and delivering product and services at risk. So, now more than ever leaders are focused on growing the top line.
On the marketing front firms are focused on revitalizing their branding, exploring different market and customer segments to uncover new opportunities and reworking their pricing models given severe margin pressures. At the top of the list however are customer retention and the expansion of product and service offerings to existing customers since new customers can be difficult to acquire. Good old fashioned face to face conversations, focus groups and satisfaction surveys work very well for gathering insight into the customer psyche. Another business performance tool is building customer loyalty programs perhaps through incentives or reward programs. Done well, the result can be growth of market share.
Along the line of sales management fundamentals, naturally leaders monitor key metrics along the sales cycle. However they are keenly interested in facts not intuition. They also want to know what’s behind the metrics, what’s driving them and potential scenarios that could help or hinder their confidence in forecasts. Companies are increasingly likely to use customer relationship management tools for capturing lead generation and forecasting data.
On the people front, many companies have taken to revisiting the core capabilities needed from their workforce since they may have changed due to business strategy changes. Investments to hire new employees with different skills and developing new skills among existing employees are steps taken by progressive minded companies.
As for the big picture dashboards, where key performance indicators are monitored on a regular basis, are commonly used. The indicators requiring improvement may warrant use of clear, focused and objective diagnostics provided by outside experts. While this roller coaster ride is not close to ending, there are proactive approaches to better managing the bumps along the road to recovery.
Scott is a volunteer on ACG Boston’s Corporate Development Forum Program Committee.
Carol Bergeron
Workforce Planning & Integration | Management Development | Human Resources







